Overview
A website should tell you all about your organization and promote your new goods and services. It should meet the needs of customers and answer all questions they have about the company. A redesign of a website is a process to revamp the site. For better conversions and site efficiency, updated content, layouts, and improved navigation are required. The primary and first most step in the redesign process is to review the current website. For your existing website, you have to know what is wrong and what is needed on your website. To serve your guests better, a website redesign is necessary if there is a drastic improvement to your current website’s code, content, structure, and visuals. The redesign of a great website helps raise sales, lower bounce rates, and enhance user experience (UX).
Research is a vital part of redesigning your website: it is the best way to find out what works and what is not and to look deeper into what your target customers want. Steps for a more effective and successful redesign of websites are:
Evaluation: You have to first evaluate your current website and decide whether you have to keep it as it is or update or redesign them. You have to identify the strength and weaknesses of your website.
Goal identification: Identify the targets and objectives of your website. Then check whether you can achieve them. To build a website redesign plan that meets your standards. You have to be completely transparent, regardless of your objectives.
Strategy creation: Next, we should outline a strategy based on your criteria to achieve your goals. This outline strategy helps you achieve your company’s purpose and objective.
Implement and Launch: In this step, implement according to the strategy prepared, and after testing, you can launch. After you have launched the website, you can see the improvements to your website. You can compare and check the changes your site have made before and after redesigning.
Reasons to redesign your website.
There may be many reasons why you would like to update or redesign your website. Maybe your visitors are not converting to customers, or the bounce rates are too high. Maybe your website no longer represents your company priorities and vision, or worse – it’s not mobile-friendly.
Your website is too old:
When you need to update or redesign your website, there is no specific timeline for it. All of this depends on the website’s design and how it has been maintained. Most organization redesign their website frequently. They also update their website often depending on the latest trends. Some reasons that make your website feel outdated are:
- Too much content, call to action, etc., can make your website crowded.
- Overuse of color can also make your website outdated.
An outdated website can cause a bad reflection on your business. Then customers think that you are not caring about your website. Your website must represent who you are as an organization. A website is what gives the first impression to your customer. So give importance to your website and redesign it once it gets too old.
Too slow:
Often, slow site speed makes it difficult for a web page to load. A slow website not only turns visitors away but also has a massive impact on your overall business. In general, for a satisfactory user experience, a website should load in under two seconds. So if you make your customer wait for an extended period, then they will be leaving your site and moving to your competitor’s site. Hence you will be losing your customers, which will be a significant loss for your business. Speed matters, and it is time for a redesign if your site is slow and sluggish.
Low conversions:
Optimizing the conversion rate is critical because it helps you lower the cost of buying customers. This is achieved by extracting more value from the visitors and users you already have. Site design, page layout, text and pictures on the page, and so on, also affect the conversion rate. A low rate of conversion may point to any of these issues:
- The nature of your web and landing page makes it hard or inefficient to complete tasks.
- Your deal is too costly for your audience or is not valuable enough.
- One common explanation for a low conversion rate is that when they land on your web. Hence, people don’t like what they see or cannot find the information they needed.
So you have to consider these points and increase your conversion rate to achieve your company’s goal. Therefore if you have a low conversion rate, then redesign your website to boost revenue per visitor, add more clients, and expand your business by maximizing your conversion rate.
Your website may not be responsive:
More than half of Google’s searches are done through mobile devices. Nowadays, we can access the internet through any device, so make your site responsive. If your website is not mobile-friendly, then your audience will not stick around your website. Hence you lose many of your potential users. You never understand on which platform your visitors are going to reach your site. In such moments, a sensitive and responsive web design works in your favor. It ensures that, apart from computers, the design is successful on smartphones, tablets, and mobiles, etc.
Mobile-friendly website and a responsive website are mainly two different aspects. Depending on the user, a responsive design alters the size and layout to make it mobile-friendly. But it doesn’t always mean that it is responsive to a web-friendly site that loads on mobile devices. So, it’s better to have all the two aspects on your website which can make your website engaging for your visitor. Hence, if your website lacks these two aspects, you have to redesign your website if you want your customers to stay on your site.
You need to create a better user experience:
User experience (UX) is a newer design discipline becoming increasingly critical to a website’s success. It deals with a better user experience for a visitor who is scrolling or navigating through your website. A site that is difficult to navigate, has sluggish load times, or is overly complicated will leave a bad experience for your visitor, and you may also lose precious leads. Inadequate or poor user experience is not only just irritating, but it also makes you less likely to consider the website as reputable.
Your branding is outdated:
Like the marketing objectives, your business’s branding needs to be compatible with your website. If you have recently undergone a rebranding, you have to update your website to reflect these changes. A rebranding is not only about your logo or colors. It also involves the content and vocabulary used on your site when upgrading your site. You don’t want people to land on a website and think it doesn’t look like it came from the same company.
Your competitors changed their site:
Each time one of your competitors change their site, you don’t need to update your site with those changes. If they make adjustments that significantly boost their rankings and searches, you also have to make those changes by redesigning your site. If you spend some time on your competitor’s site, you may discover many elements that might help you accomplish your objectives much better than your site.
Outdated third-party tools on your site:
Most websites today include third-party tools that allow us to add new features to our websites. E-Commerce plugins, scripts for embedding social media feeds, and exit-intent popups are common tools. These tools add value to your website. So we have to redesign our website with these new third-party tools.
Content strategy needs improvement:
Content marketing is the perfect way to boost your search engine optimization. By producing content focusing on the targeted keywords can increase your visibility in search engines. Marketers know that content is the secret to making sales and conversions and ranking higher in search engine ranking. You need a smart content strategy that focuses on consistency and diversity rather than quantity. With great content on your platform, everything from customer retention to SEO can be enhanced. A site redesign could be done if you plan to make some significant changes to your content strategy.
Bottom Line
Even if your website looks fine, your website also does not turn prospects into leads or clients. In this case, try evaluating the landing pages and calls-to-action (CTA), or conversion paths and all those points mentioned above in general. A website plays a crucial role if it contain valuable content in it. It’s better to update your website to support the latest and new content if you make more changes to your content strategy. To enhance features, upgrade tools, or get a new design from scratch, you can redesign your website. Many companies update and redesign their websites because they want to remain unique and offer new customers.
The thorough repair of a website code and presentation refers to a full website redesign service. Our website redesign service helps transform your current website into a new website with a better look and feel. For several customers, the first touchpoint with your organization is your website. The website greets your visitors, and they try to convert your visitors to customers. This shows the importance of having a website. Is your new website incapable of achieving any of your targets? or Are you looking for a web development company to redesign or update your website?, then you can contact us. By redesigning your website, we mean to improve your website. Your new site will get more traffic, drive more leads, and rank in the search engine. This ultimately helps you in achieving your company’s goal. We at Web Mavens offer best and high-quality services and helps your website to achieve your goal. We are Web Developers bringing Web Solutions to your business. Don’t let your website get outdated and old; contact us now without thinking of the next option.
