How Should You Choose a Shopify Theme for Your Online Store?

Shopify theme for online store

Overview

Shopify is the ideal platform for you to get started if you don’t want to go to the trouble of learning how to code or paying a developer. Finding the best Shopify theme is a crucial first step toward building a successful eCommerce company. The right theme enhances the overall consumer experience by making it easier for consumers to identify your products. With over 1,000,000 active stores, Shopify is the world’s most popular eCommerce platform. 

The platform not only supports a large variety of themes but it also provides store owners with access to thousands of free and paid applications as well as built-in marketing features. Because of its scalability, Shopify stands out among other eCommerce platforms. However, between choosing your products and launching your business, there’s one last step to consider: choosing the best Shopify theme for your store. Shopify and other hosted eCommerce sites make it easy to get your store up and to run. You just need to create an account, choose your store’s look, and add items, and you’re good to go.

What is Shopify theme?

A theme is a design template that decides how your online store appears and functions. Different themes have different shapes and formats, and they provide the consumers with a different experience. Using the theme editor in your Shopify admin, you can customize your theme settings. You can modify your theme code if your theme doesn’t have a setting for the adjustment you want to make. It has no impact on the other sections of your account when you change your theme or move to a new theme. You can experiment with various theme types and settings without having to worry about the rest of your admin material.

The Shopify Theme Store has the suitable theme for your company. You can add a range of themes to your online shop from the Theme Store. It includes Shopify-developed free themes as well as paid themes created by third-party designers. Make sure you know what kind of help is available before purchasing a paid theme.

What Benefits Can the Best Shopify Theme Bring to Your Company?

Direct Support from Theme Developers: Shopify has a variety of tools and plugins for customizing your online store’s theme. If you need any assistance, you can contact Shopify theme, which will provide you with the services of experienced theme developers. You can comfortably handle and operate your store with this assistance.

Product Catalogue: Your product catalogue should be appropriately linked to your online store. Since each theme has its own display settings, you should first determine the actual number of products. Then, you may choose a style or theme that best suits your products and their display ratio. Customers can pick and choose the product of their preference using the filter and search options. Customers can pick and choose the product of their preference using the filter and search options.

Device compatibility: Today’s consumers are addicted to their smartphones. So, if you’re in the product market, your website should be mobile-friendly as well. You can use the preview feature to see if your store is compatible before going live.

SEO Compatibility: Getting your website or online store ranked in search engines is often crucial in order to attract more traffic, a higher click-through rate, and more sales. Shopify has SEO features built-in that you can use to make your online store SEO-friendly.

Importance of perfect theme:

The truth is, your online store’s theme and layout are what define your brand and product. It’s a visual image of your company and everything you and your products represent. It can have a huge impact on the conversion rates, trustworthiness, and other aspects of your online store’s success. Another thing to keep in mind is that a well-designed theme and website are a great predictor of trustworthiness. If your website seems shady, your company is likely to suffer.

A business with the perfect theme: 

The main thing that everyone likes about their theme choice is that it shows that they know who their target audience is and what they want. Their product is visually stunning and one-of-a-kind. And this theme aids them in conveying that with large images, a clear call to action, and a simple navigation.

Before you pick a theme:

For all, the process of choosing a theme may be daunting. It can be challenging to know what is best for your company if this is your first time creating an online store. You can start with a default Shopify theme and customize it, play around with it, or even start over with a new one. To be clear, if this is your first time using Shopify, there’s nothing wrong with using the default Shopify theme. It works fantastically well and is a great way to learn about various theme features and styling choices. Working with a Shopify Expert is also a choice if you want something entirely exclusive for your company. If you have enough startup resources to partner with a designer, this is a perfect route to take. 

Enter the Shopify theme store:

The Shopify Theme Store has over 100 different theme styles to choose from for your Shopify store. You’ll be able to find something that’s right for your company, with third-party developers making beautiful themes. 

Improved search tool:

You can now use search and filter tools to find the suitable theme for your store, thanks to recent updates to the Shopify Theme store:

  • Filters help you find themes with a particular function, layout, industry, or intent. Themes are organized by inventory size, interface design, product type, home page features, social features, and more. Focus on the features that are key to the experience you’re trying to build by narrowing down the theme choices.
  • To find unique features, theme designers, or key keywords, use the search function.
  • Themes can be found in collections. We curate and update these collections on a regular basis to reflect current trends, new releases, features, and style.
  • To see the customization possibilities inside a theme, look at examples of other stores that have used the theme.
  • To see the style in action, navigate to the demo stores.
  • For peace of mind and insight into other merchants’ interactions with the theme and theme help, look into theme feedback.

What To Consider When Choosing A Theme

When selecting a Shopify theme, there are five key factors to remember:

  1. Your Personal Branding: First, consider the shape of your logo: is it square or landscape? If your logo is square, the ‘Grid’ theme or having it overlaid on top of a background picture, as in the ‘Focal’ theme, may be appropriate. Rectangular logos are the simplest to incorporate into most themes, and they leave less white space above the fold. 
  2. Inventory Size: When choosing a theme, one of the most important factors to consider is whether the theme is intended for large or small inventories. Filtering materials can be much more convenient in themes built for more extensive inventories.
  3. Navigation style: For their desktop models, some themes have mobile-style navigation. If you want a theme with mobile navigation on the desktop, think about your target market. Although we are seeing more websites with this menu design on all screen sizes, it may not be apparent to all customers that the menu links are in the hamburger menu.
  4. Functionality: Rather than looking fancy, choose a theme that has the features you want. To get this feature, you’ll have to spend more time and money downloading software or doing custom work.
  5. Layout: Try to forget how a theme has been styled while previewing it in the Shopify theme store. Your store’s colors, fonts, and imagery will all be exclusive. Instead, focus on the page layouts, such as the home, list, feature, and general content pages.

Bottom Line

A theme is a template that defines how your store looks and feels. Depending on your industry and company style, you can select from a variety of designs. Free Shopify themes, Premium Shopify themes, and Third-Party Shopify themes are the three styles of Shopify themes. In conclusion, there are seven essential factors to consider before choosing a Shopify theme:

  • Make sure your Shopify theme is recognizable to customers.
  • Select a theme based on your available resources.
  • Check out how your items appear in the Shopify theme.
  • Choose a mobile-friendly website design.
  • Look for Shopify themes that aren’t too heavy.
  • Select a Shopify theme that is SEO-friendly.
  • Look up feedback to help you make an informed decision about your Shopify theme.

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