Case Study: Dusty Hill - CEO of Sherrihill.com says website speed is awesome.

We helped ‘Sherri Hill’ meet and sustain the highest traffic per/second in its recorded history.

Sherrihill.com today is one of the leading sellers of designer dresses across America and we made sure 2016 ended a great year for them.

Sherri Hill registers a regular increase in traffic at end of each month. However, the traffic spikes up by at least 600% few times a year. We make sure that the user experience does not deter when the traffic hits a larger number. In fact, sherrihill.com assures the same workrate for the latest added user.

We substantially reduced the website speed to a maximum of under 2 seconds of overall loading time. Loadimpact.io test with 7000 users shows results in milliseconds.

According to Google Analytics, load time has increased by 125% on the website overall.

Speed is equally important to all pages. And as a rule of thumb, one bad ‘user experience’ goes down as one ‘lost opportunity’ for sales. With sites that usually entertain high traffic like Sherri Hill, unsatisfactory user experience can cause a comprehensive damage to the brand overall.

High quality images at high speed

Google Analytics says that the load time performance has increased by 70% during peak hours.

Of course, speed is important, but being a high-end catalog website that wants to fully justify its user engagement, Sherri Hill could not afford to compromise on the quality of its content either, which mainly comprised of high resolution retina quality images.

“SherriHill.com is so fast! I feel it is faster than any other website I use”

(President of Sherri Hill)

The savings on the servers paid for themselves in 6 months

Sherri Hill saw and overall increase of 150% in traffic as compared to this time last year

The servers that helped them sustain the highest recorded traffic were way cost-effective than the ones used previously. A performance upgrade was just the cherry on the cake, if you will! The servers installed were able to autoscale based on the size of the traffic.

Servers are more smart and lean the way we manage it now.